Demi Lovato took Instagram to task Friday for putting a mobile game ad on her feed that promotes fat-shaming.
The singer, who’s dealt with an eating disorder in the past, posted a screenshot of the ad to her Instagram Story, which shows two cartoon princesses from Game of Sultans side by side – one labelled “obese” and the other labeled “pretty.”
“Why is this fat-shaming bulls*** on my feed? So many things wrong with this ad,” she wrote. “1. You can be ‘pretty’ at any weight.”
She added, “This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to constantly be losing weight in a world that teaches us to equate our value and worth with the way we look and especially anyone in recovery from an eating disorder.”
Demi called out Instagram specifically, writing, “I expect you guys to know better by allowing this advertisement to be allowed on your app. And shame on the game.”
A rep for Instagram later told TMZ that the ad has been removed.
“We’re sorry. This ad was approved by mistake,” the rep said, according to TMZ. “We reviewed it again and removed it from future delivery in people’s feeds.”
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