SEATTLE (AP) – ReachNow announced it will shut down its car-rental services in Seattle and Portland this week.
The Seattle Times reports the company offered short-term rentals of BMWs and Mini Coopers, and launched a ride-hailing service last year.
ReachNow announced in May to some of its customers that it was canceling its ride-hailing service, saying its third-party vendor could no longer support their business.
Automakers BMW and Daimler recently rolled five companies, including ReachNow, into a joint venture. When that was announced, it appeared ReachNow and competing car-rental startup Car2Go would merge.
The company said in a statement Wednesday that a new “realignment” means ReachNow will instead end its rental and ride-hailing services and close its Seattle and Portland offices.
The company encourages customers to sign up for Car2Go. The last day to use ReachNow was Wednesday.