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Michelob Ultra Commits $100 Million To Women’s Sports

Michelob Ultra is brewing up a big investment in women’s sports.

The beer brand announced Thursday it is committing $100 million dollars over the next five years to increase visibility for women’s sports and female athletes.

Michelob Ultra’s Marketing vice president said, “Coming off the [Olympic] Games where women did exceptionally well and brought home more medals than men, we believe it’s the right time to keep people watching women’s sports.”

Former WNBA No. 1 draft pick Nneka Ogwumike of the Los Angeles Sparks will be one of the leading faces of Michelob Ultra’s “Save It, See It” campaign.

Who are some other top female athletes you’d like to see featured more in the media?


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