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Justin Bieber has a fresh new deal in the works…with a natural deodorant company.
AdAge reports the singer is teaming up with Schmidt’s Naturals to launch a new deodorant called “Here + Now.” The collab will become available globally both online and in Whole Foods stores this fall.
“Here + Now has various meanings, but to me it’s about being present in daily life,” says Schmidt’s CEO Michael Cammarata.
He adds, “Schmidt’s started as a name, and it’s become more of a movement. We’ve proved natural does work. We don’t limit availability. We’re able to make natural products accessible. I think the partnership with Justin really shows the brand extends beyond a niche.”
And the Biebs is in good company: The brand previously collaborated with scientist and environmentalist Jane Goodall on a Lily of the Valley deodorant.
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