In a brilliant piece of marketing, Jif Peanut Butter is finally settling the debate on how to pronounce the word “gif.” Jif is releasing limited-edition jars of peanut butter with two different labels.
One is spelled GIF and has below it, “Animated looping images. Hard g pronunciation.”
The second label says JIF and below it says, “Creamy peanut butter. Soft g pronunciation.”
The jars are available on Amazon. By the way, March 1st is Peanut Butter day.