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Dua Lipa Set To Be The New Face Of YSL Fragrance

First, Ariana Grande announced that she’s the new face of Givenchy. Now, another pop star is joining forces with a luxury fashion brand: Dua Lipa is the new fragrance ambassador for YSL Beauté.

Dua wrote on social media:

She continued:

Dua then posted a sneak peek behind-the-scenes photo from the campaign, which was shot by her filmmaker friend Nabil Elderkin. In the photo, she stands in front of an orange sunset wearing a low-cut black blazer.

In a statement obtained by WWD, Dua says she connected with the YSL campaign “because of its fearlessness.”

“I stand for the importance of being confident, strong and powerful, and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do,” she says.

“I feel that goes down very well with the same philosophy behind Yves Saint Laurent’s new fragrance,” she adds.

The new fragrance will be unveiled later this year.

 

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So happy to be in Paris with @yslbeauty 🌹

A post shared by Dua Lipa (@dualipa) on

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