Super Bowl Sunday is not only the biggest stage for quarterbacks
and linebackers, but advertisers as well, who put out their flashiest,
wittiest and most-expensive work with the year’s biggest audience
huddled in one place. While some of the clips were unveiled on YouTube
prior to the game, here are the spots that should have people talking
for the rest of the week.
5. Tide’s Miracle Stain: A San Francisco 49ers fan is watching
the game with a pal when he drops a tortilla chip on his shirt, and the
remaining stain is a picture perfect silhouette of team icon Joe
Montana. After an outpouring
of affection from starry-eyed San Francisco fans, the now-famous man
comes to find his wife — a Baltimore Ravens fan — has washed away the
magical Montana stain with Tide. The just-uploaded clip has 80,000
views.
4. Samsung’s The Next Big Thing: The Jon Favreau-directed clip for the electronics company featured actors Seth Rogen and Paul Rudd
awkwardly sitting in a waiting room, prepared to audition for a
commercial touting the company’s “Next Big Thing.” After the two comedy
A-listers trade barbs over who embodies the title better, they sit
before a company bigwig (played by Breaking Bad‘s Bob Odenkirk), who eventually passes over both of them for an even bigger celebrity, NBA superstar LeBron James. The clip has more than 2.5 million Youtube views in less than three days.
3. Volkswagen’s Get In, Get Happy: In a new twist on, “What you
see isn’t what you get,” this spot centered around an office worker with
a fierce Jamaican accent, spreading his irie vibes through the office
as if he were the second coming of Bob Marley. The man, who says he’s
from Minnesota, then takes a ride with a few co-workers in his VW, where
his accent and attitude become infectious. In just more than a week’s
time, the light-hearted ad has racked up more than 8 million views.
2. Go Daddy’s Perfect Match: The domain registry site’s 30-second
ad starred racing star Danica Patrick, supermodel Bar Refaeli and a
young geeky teen named Walter, played by actor Jesse Heiman. In it, Bar
and Walter engaged in a deep, passionate kiss meant to signify the
cross-section of “sexy and smart.” CBS felt the original ad was too
over-the-top, as the one that ran during the game featured less
close-ups of tongues than the original. Heiman told TODAY it took 65
takes to film the commercial; Bar, the ex of Leo DiCaprio, called her
awkward co-star “a very good kisser.” In less than a week, the film
nearly had 6 million views on Youtube.
1. Audi’s Prom: Like a modern day John Hughes flick, this clip illustrates one teen’s coming-of-age
moment via his dad’s Audi. Emboldened by the luxury automobile, the
teen heads to his prom solo, cruises through the city in style, and
winds up at the event, where he fearlessly makes out with the prom
queen. As her angry date approaches, the clip soon cuts to a shot of the
hero, as he’s wearing a black eye and big smile. In more than a week,
it’s racked up more than 7 million views.